Featured Cattle For Sale

Featured cattle. For more information on these cattle click on photo. To set up an appointment to veiw cattle contact Russell Hooks at 409-381-0616.


Herd Of Trophy Steers SOLD 

Straight Butler Cow $3,200 







Selecting Sires for Horns and More

By Russell Hooks



In an earlier article we discussed selecting for more than just horn in Longhorn females. Now let’s talk about Longhorn bulls. Some breeders think the tape measure is the answer to selecting the best bull. Once again that is not the case. There are numerous bulls in the industry that are in the 70” horn club; they are the “hot sires” of the day.  These young bulls have tons of horn and you cannot open up a Longhorn magazine without seeing an ad about one of these “great sires”.  But what actually makes a great sire?  PRODUCTION!  CONSISTENCY!  PREDICTABLE GENETICS!  Most of these hot ticket sires are so young that their only offspring are still babies.  Before I load my program (and the programs I consult for) down with these “popular and highly promoted genetics” I want to see some mature offspring.  Will some of these “hot sires” of today make a lasting positive mark on the industry?  Yes they will, but history has shown us that the percentage is very small.  I have seen too many “fad bulls” come and go in this industry during my thirty years in Longhorns.  As breeders, we need to develop a breeding plan that utilizes proven genetics instead of chasing fads.  If you chase the fads you will more than likely always find yourself one step behind.  Think about it, bull X is the bull of the moment – the one everyone is talking about. You AI your cows to him, it takes about 1-2 months to AI the cows, then nine months for the calves to hit the ground and they turn out pretty nice.  Now six to seven months later the calves are weaning age; you could sell some of them now but we all know that weanlings do not sell as well as two year olds.  So you hold these calves until they are twenty four months old.  The time frame is a total of approximately 35 months and the chances are good that by then there is another “hot ticket” bull. You have missed that small window of market opportunity.  I have observed that most of the “fad” bulls are only able to ride that popularity trailer for about 3-4 years and then they start to lose traction.  This is usually about the time their offspring are reaching maturity and they can now be fully evaluated on traits such as long term horn growth, fertility and milking ability.  I have seen “super sires” that have put offspring on the ground that show rapid early horn growth, but when they reach three to four years of age it slows dramatically and other sires’ calves that where showing less horn growth at a young age have caught up with the “super” sires’ calves.  In some cases the “super” sire is inconsistent in his offspring, some have great horn and some are average or even below average.  Now the “super” sire’s offspring are no different than any other good sire. When you are searching for a sire always ask yourself “how will his genetics benefit my herd, is it just his popularity I am interested in or can he help improve the overall quality of my herd over the long term”.  Click Here for complete article 


What Makes a Breed Succeed?

By Stewart H. Fowler

June 1987

            Introduction: This article was written sixteen years ago but in my opinion it still rings true today. These are some very thought provoking questions and statements that we as breeders should be giving a lot of thought to. Our breed association could also benefit from thinking about the answers to these questions. Our market appears to be extremely strong but in my opinion the reality is that it is only good with room for improvement to help insure that it stays good. I have been in the Longhorn industry for over thirty years and I have seen our cattle prices rise to these extreme highs before to only have the bubble burst and prices plunge to below commercial cattle prices. It took many years before we saw the market recover and prices climb to a sustainable level. It is my opinion that all true Longhorn Breeders should be focusing on the long-term success and promotion of the breed rather than blindly chasing the longest tip-to-tip horn measurements. Our breed has more than one marketable-saleable trait and it is time that we start to focus on those traits to insure the success of the Texas Longhorn Breed. 

What Makes a Breed Succeed? 

            Did you ever wonder how or what makes a breed like the Texas Longhorn succeed?  I certainly have; in fact, I have given a lot of thought to that intriguing question.  We have seen a tremendous array of beef cattle breeds in the United States during my lifetime.  Some breeds succeed and earn a permanent niche in our beef industry; others seem to merely hang on; while others falter, fail and practically disappear from the American livestock scene.  This has fascinated me over my forty years of active work in the livestock field.  No doubt, each of us could compile an impressive list of items related to the success of a breed.  I would like to share my list of thirteen considerations with you.
            First, if a breed is to truly succeed on a long-term economic basis, it must possess one or more unique traits that are needed by the commercial beef industry.  It must be more than just a “me too” breed!  It must differ some in economically important traits than the rest of the breeds.  Otherwise, why bother to consider it if there are a dozen other breeds that can do the same thing?  At Berry College in northwest Georgia, we maintain registered herds of seven beef breeds: Angus, Brahman, Brangus, Chianina, Devon, Simmental and Texas Longhorn.  Visitors to the campus sometimes voice the opinion that some of these varied breeds must have been selected because of fad or fancy!  Each of the breeds, however, was selected specifically because our crystal ball tells me that they possess certain traits that will be needed to meet the demands and emerging changes in our beef industry.  For example, the Texas Longhorn was selected for its high fertility, browsing ability and lean meat production.  Doesn’t it make good sense that private breeders should place considerable emphasis on unique economically important traits also?  
           Click for Complete story           


How to Measure the Quality of a Texas Longhorn Female

In today’s Longhorn market it is not always easy to judge the true value or quality of the cattle. There are cattle selling for prices ranging from $600 dollars all the way up to $50,000.  What is the difference between the bottom and top prices?  The answer is HORNS… not necessarily overall quality.  We have come a long way when it comes to horn growth in this industry.  When I got involved with Texas Longhorn cattle in the 1980’s we were celebrating 40” inches of tip-to-tip horn, which would be laughed at today.  But back then it was not all about horn, it was about saving the breed, fertility, longevity, mothering ability…just to mention a few of the other traits that were valued by those breeders so many years ago.  Today some breeders seem to believe that there is only one sure fire way to determine the value of top Texas Longhorn cattle…the tape measure…the bigger the horn the higher the price.  However, like in the 1980’s I believe this is only one of many things that must be considered when determining the value of our cattle.  Breeders who use the tape measure as their only way of placing value on Longhorn cattle are overlooking many very important attributes of the Longhorn. Click for complete article


Cattle Traceability Rule

Texas Animal Health Commission Announces Details Of Cattle Traceability Rule

Thu, 2012-11-08 10:58

From Texas Animal Health Commission

The new traceability rule will help preserve the TAHC's ability to identify and trace animal movements quickly and effectively, no matter which disease is involved.

A requirement for adult cattle in Texas to have an approved form of permanent identification in place at change of ownership will go into effect January 1, 2013 according to the Texas Animal Health Commission (TAHC). The Commission amended its rules in June of this year to enhance the effective traceability of beef cattle movements in Texas, which is the cornerstone of disease control activities. Implementation of the changes was delayed by the Commission to ensure cattle producers understand the requirements and can prepare for the changes.

The amended rule permanently cancels the brucellosis test requirement for adult cattle at change of ownership, which was unofficially suspended in the summer of 2011. Although testing of adult cattle is no longer required with the rule change, all sexually intact cattle, parturient or post parturient, or 18 months of age and older changing ownership must still be officially identified with Commission approved permanent identification. This change primarily affects beef cattle, as dairy cattle in Texas have had an even more stringent identification requirement in place since 2008. Click here for complete article.


Types of cattle and their place in the market.

By Russell Hooks May 2011

I have been in the Longhorn business for over 30 yrs. I have seen a lot of ups and downs in that amount of time, including the high cattle prices of the oil boom era of the early 1980’s as well as the lows after the oil bust in the late 80’s and early 90’s. The industry went from seeing sale averages of $3,500 and up to watching averages fall to $600-$1,000. Before the fall of the market, the high-selling lots at most sales where in excess of $10,000 with several world record prices set during this time period. There were bull syndications being done on top bulls in the industry in amounts exceeding $2 million.

When all this started coming to an end, there were several things that helped keep the industry going which included, a good market for recreational cattle (ropers) and commercial cattlemen’s use of Longhorn cattle. Mainly Longhorn bulls to breed first calf heifers of other breeds. This was, in part, due to a strong national promotional advertising effort made by the association and breeders to appeal to the commercial cattlemen about the benefits of using Longhorn genetics. A good market ($800-$1,200) for the solid colored Longhorn bulls was one of the results. Bull calves had value not just as ropers, but as a first calf heifer bulls. This added to the bull calf’s value as a roper because there were fewer bull calves being sold as ropers. This promotional campaign also resulted in a good market for lower end cattle for use in commercial cow/calf operations. With a solid and realistic market price established for ropers, bulls, and the lower end cattle, the market for the better cattle started to slowly recover. As this started to happen, more and more people started to get involved in the Longhorn industry because they could see that the Longhorn could be as profitable or more profitable than any other registered breed of cattle or a commercial cattle operation. This renewed interest helped increase prices of Longhorn cattle at all levels of quality but it started at the bottom and worked its way up. Click for complete article.